John Libby is a senior revenue executive, entrepreneur, and technology operator with more than 30 years of experience driving measurable growth across global media, enterprise software, real estate, and multi-brand portfolio organizations.

As a former Chief Revenue Officer and Founder, John has built and scaled revenue engines that align go-to-market strategy, digital performance marketing, sales leadership, and revenue operations architecture. He has commercialized SaaS and analytics platforms, negotiated $50M+ enterprise agreements, expanded ARR by 100% year-over-year, and implemented AI-enabled automation that increased lead generation by 200% and reduced sales cycles by 80%.

John’s leadership spans organizations from startup to $1B holding companies, including roles with NBCUniversal, EPAM Systems, MediaMax, and Boxer Corporation. He has partnered with marquee brands such as Disney, Universal Studios, Warner Bros, Sony Pictures, Netflix, Amazon Prime, and the NBA — delivering integrated technology, marketing, and revenue solutions at enterprise scale.

His expertise bridges strategy and execution:

• GTM design and revenue acceleration

• Performance advertising and attribution modeling

• Sales leadership and pipeline optimization

• RevOps system architecture and CRM intelligence

• AI-driven marketing automation

• Competitive and customer experience analysis

• Profit and ROI optimization

Through Signal RevWorks, John partners with founder-led and mid-market companies to diagnose the signal within their growth data, eliminate operational noise, and engineer scalable revenue performance built for compounding results.